Trending: Seaside Hotels & Resorts Enhancing Guest Choices for 'Fun in the Sun'

What's trending in the hospitality industry? 

Among seaside hotels and beach resorts in the U.S. and the Caribbean, hotel management companies are investing in new amenities to enhance guest choices for "fun in the sun."  By selectively adding new facilities and exciting activities, hotel companies court current and potential future guests by giving them "choices" while increasing returns on investments to their hotel management companies.  Three of the newest "fun in the sun" trends involve 1)  multiple outdoor oceanfront dining venues, 2) pools, pampering, and paradise, and 3)  exclusive recreational activities. 

Oceanfront Dining

The newest hotels are seeking to increase dining revenues through a variety of tempting venues.  At the  new Margaritaville Hollywood Beach Resort in Hollywood, Florida, five unique oceanfront dining experiences await each guest.  From the 11th-floor rooftop pool and License to Chill Bar to the infamous Jimmy Buffett’s Margaritaville, and from the no-shirt-required Lone Palm Beach Bar to the Floridays Airstream Café parked out by the sand, this resort is packed with thousands of thirsty beachgoers enjoying the bars and restaurants each week.  

The iconic Fontainebleau Miami Beach recaptured its place among top beachfront resorts with its recent $1 billion remodeling, creating a spectacular, 2200-acre oceanfront property with over 1,500 luxurious rooms, an indulging 2-story spa, outstanding conference facilities, two nightclubs, multiple signature dining choices, and a renowned poolscape with views of the Atlantic Ocean. 

The striking mixture of curvilinear architecture and ultra-modern design give this resort a clear sense of grandeur.  With a mix of 12 restaurants and lounges, the Fontainebleau offers elegant, casual, and poolside dining experiences including its seaside French Mediterranean Bistro, La Côte, and the casual, poolside Glow Bar offering aperitifs and snacks.  Once guests view the sparkling pools and the refined Lapis Spa, they can’t wait to indulge their body and soul.

Pools, Pampering & Paradise

Relaxing poolside cabanas, comfortable beach beds, and serene dipping pools help create the blissful and carefree ambience at seaside resorts.  Guests of  the Fontainebleau Miami Beach do not have to go far to indulge in the 40,000-square-foot Lapis Spa offering signature facial and body treatments as well as mineral soaking pools,  surrounded by its dramatic tree-lined oceanfront poolscape featuring a free-form pool, invigorating “walls of water”, and secluded pool enclaves.  Multiple small dipping pools and an interactive children's play area are perfect for families, while adults may prefer the exclusive adult pool surrounded by cabanas and comfortable beach loungers. 

The  Margaritaville Hollywood Beach Resort  has an island-inspired poolscape with sparkling pools, a waterslide, the notable FlowRider®, full-service cabanas, and numerous umbrellas and comfy loungers. The multiple outdoor bars and restaurants ensure that a cold drink is never more than a few steps away.

The Loews Miami Beach Hotel, in the heart of South Beach, combines historic art deco design with beachfront luxury and comfort. Guests are drawn to the property's stunning poolscape with its gleaming, oversized pool, relaxing SOAK daybeds, well-appointed pool cabanas, and exclusive second floor sundeck (design and construction by StoreTech+co). Guests can truly unwind relaxing by the pool, sipping a frozen fruit smoothie, playing at the beach, or indulging at the therapeutic Exhale Spa. If guests need sunglasses, bathing attire, or comfortable loungewear for the pool or beach, the beautiful and modern Splash sundry retail store is located indoors just steps from the pool.


Recreational Activities

While many oceanfront resorts offer snorkeling, paddle boarding, sea kayaking or windsurfing, management companies are now seeking unique ways to attract guests, provide choices, and increase revenues.  At the Margaritaville Hollywood Beach Resort, alongside the Hollywood Beach Broadwalk where guests can walk, run, cycle, or rollerblade, the hotel management opened the impressive double FlowRider® surfing experience simulator.  Designed for both guests and non-guests walking the broadwalk, the highly visible surfing pool is a distinctive revenue-generating attraction for this resort.  Visitors can also grab a seat at one of the bars and sip a cold drink as they watch the excitement at the FlowRider®.

Slated to open for the 2017 tourist season, the Allure Suites Hotel-Beachfront Resort on St. Pete Beach in Florida, will offer unique recreational activities.  The new hotel will feature a plexiglass-sided swimming pool visible from the beach, a rooftop sun deck, as well as an indoor boxing ring and two-lane bowling alley.

Many hotel companies have tapped StoreTech+co to partner and  lead their design and construction of multiple hotel resort venues because of our 25+ years of experience in this industry as well as our expert insight into the newest trends and the corresponding investment returns. We invite you to view our recent hotel, resort, spa, and poolside builds throughout the U.S. and the Caribbean by clicking here.

Over the past 30+ years, StoreTech+co has used the proven "SMART" process to successfully complete over 100 hotel projects throughout the U.S. and the Caribbean.  The SMART process encompasses three phases:  Phase 1:  Design & Architectural Process, Phase 2:  Permitting & Bidding, and Phase 3:  Building & Fixtures Partnering with StoreTech+co means that you will work with a general contractor, a dedicated on-site superintendent and professional project manager, as well as a team with direct hotel design and build experience. 



Visit us at ICAST Orlando 2016, booth #1220 West Hall or at the SwimShow in Miami, booth #2400. 

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